The station gained its highest RAJAR listening figures at the turn of the millennium with a successful daytime line-up consisting of The Morning Crew (Richie, Martyn & Emma), Katherine Orman from 10 am to 2 pm and Adrian Clarkson from 2 to 7 pm. The station's longest serving staff member was office manager Rosemary Mundy, who worked for the station from its launch until 2009. Managing Director for the first three years, was Norman Bilton who joined them from Metro Radio in Newcastle. At that time, 2CR consisted of a full service station with music, personalities, phone-ins, and a local news service.

During the campaign, there was a 17% boost in MAUs, 11% uplift in time spent listening via the iHeartRadio app, and a 37% click-through rate (CTR) for clues delivered in the News Feed via Braze.Former BBC Radio Solent presenter John Piper launched the station in 1980, with the words Good Morning Hampshire, Good Morning Dorset. The contest saw strong engagement, not only within the app but with people running all around Sydney for clues. “Braze allows us to effortlessly plan and schedule a large volume of campaigns with the flexibility to evolve and optimize each campaign to align with On Air activity.” iHeartRadio Australia’s Results: High Engagement and a Boost in Monthly Active Users “Braze is an integral tool in growing our audience on iHeartRadio and deepening audience engagement with our radio station brands,” said Josh Jones, Customer Loyalty and Insights Manager at iHeartRadio Australia. iHeartRadio also used eDM and push notifications to drive overall campaign awareness. This triggered an eDM or News Feed Card sent with a clue.

Once there, the promotional team scanned the user’s unique code found within the app. Listeners were asked to show up at specific locations around Sydney in order to get exclusive clues. Taking it one step further, the iHeartRadio team extended the scope of the contest to create a truly special consumer experience.

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